Thursday 27th February marked the launch of the highly anticipated “9th edition of the Pearl of Africa Tourism Expo (POATE 2025 Expo),an annual flagship event aimed at positioning Uganda as the best tourism destination globally and “Tell Your Story – Explore Uganda” Campaign. This premier tourism and travel trade show will take place from 21st to 24th May 2025, at the Speke Resort Convention Centre in Munyonyo, Kampala, Uganda.
This year’s Pearl of Africa Tourism Expo (POATE2025) under the theme “Tourism and Sustainable Transformation,” aims to bring together tourism stakeholders, international buyers, investors & media representatives to experience the diverse offerings of Uganda’s tourism sector. The POATE 2025 Expo will also serve as a platform to showcase Uganda’s unique attractions & experiences, enhancing its visibility on the international tourism map.
Additionally, the “Tell Your Story – Explore Uganda” Campaign is a storytelling initiative that encourages Ugandans to share their most captivating tourism experiences through videos, photos & written content. This campaign aims to foster nationwide engagement in domestic tourism, inviting citizens to narrate their unique experiences plus promote the beauty of Uganda’s landscapes, cultures through an immersive audio-visual journey.
Providing an invaluable platform for industry players to engage in high-level networking, create business partnerships & explore investment opportunities, the 2025 edition will host 70 selected international buyers, over 5,000 trade visitors & a diverse range of exhibitors from around the world, enabling robust engagements & meetings.
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You can also visit Pearl of Africa Expo website for more information about the Pearl of Africa Tourism Expo.
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