The Busoga sub-region of eastern Uganda is undergoing a quiet but significant agricultural transformation.
Long dominated by sugarcane, farmers and local leaders are increasingly turning to high-value perennial crops, coffee and cocoa, that promise better returns, stronger export potential, and greater resilience for smallholder communities.
This shift takes centre stage at the inaugural Busoga Coffee & Cocoa Tourism Festival 2026, scheduled for 18th to 20th September 2026 at the Jinja Showgrounds.
The three-day event blends agriculture, culture, and tourism under the banner “Our Land. Our Culture. Our Future.”
Visitors can expect farm visits, product tastings (including locally made chocolate), discussions on value addition, cultural performances, and networking opportunities with producers, processors, and tourism stakeholders.
Jinja, already famous as the source of the Nile and a gateway for adventure activities, is positioning itself as an emerging hub for agro-tourism.
The Busoga Coffee & Cocoa Tourism Festival 2026 highlights how coffee and cocoa can support youth employment, local processing, and sustainable livelihoods while offering travellers authentic, farm-to-cup and bean-to-bar experiences.
Attendees will gain insight into why experts and government initiatives are encouraging the move away from heavy sugarcane reliance, higher potential returns from coffee and cocoa, improved market access, and the chance to build longer-term perennial systems that benefit both farmers and the landscape.
Whether you are a coffee enthusiast, a chocolate lover, a responsible traveller, or simply curious about Uganda’s evolving agricultural story, the Busoga Coffee & Cocoa Tourism Festival offers a timely window into the region’s future.
Plan your visit to Jinja this September and experience the flavours, landscapes, and communities driving this change firsthand.
Ready to experience Busoga’s coffee and cocoa story the responsible way?
Partner with Responsible Tourism Company Ltd for thoughtfully designed itineraries that support local farmers, prioritise community benefit, and minimise environmental impact.
Contact us at Responsible Tourism Company to craft your Jinja and Busoga agro-tourism journey around the 2026 festival or year-round farm experiences. Travel with purpose book with Responsible Tourism Company Ltd today.
Call/WhatsApp: +256 704 023 485