East Africa is emerging as a premier travel destination, with Uganda and Kenya leading the charge through innovative collaborations. Familiarization (fam) trips, joint marketing initiatives, and complementary attractions are driving a tourism surge, creating seamless multi-destination experiences for global travelers. From gorilla trekking in Uganda’s lush rainforests to Kenya’s pristine beaches and iconic savannas, this […]
Uganda, the Pearl of Africa, captivated global travel professionals at the World Travel Market (WTM) London 2025, held from November 4th – 6th at ExCeL London. Under the “Explore Uganda” brand, the Uganda Tourism Board (UTB) led a dynamic pavilion at Stand S13-210, blending vibrant cultural performances, immersive virtual reality experiences, and highlights of the […]
The Gulu City Marathon 2025, a beacon of sports tourism in Uganda, has received a significant boost with a UGX 100 million sponsorship from Uganda Baati Limited, a leading provider of steel building solutions in Uganda, East Africa. This partnership, unveiled at a vibrant event in Gulu, underscores the marathon’s growing importance as a platform […]
East Africa is stepping into the spotlight with an exciting tourism collaboration between Uganda and Kenya! On November 3rd, 2025, a 7-day familiarization trip (fam trip) for 30 Kenyan coastal stakeholders was launched by Uganda’s Consul General in Mombasa, H.E. Paul Mukumbya, following the 4th Uganda -Kenya Coastal Tourism Conference in Malindi. This initiative, paired […]
In a significant step for Uganda tourism, the Uganda Tourism Board recently hosted a delegation of German travel trade partners at the renowned Ziwa Rhino Sanctuary. Led by H.E. Stephen Mubiru, Uganda’s Ambassador to Germany, the visit underscores the country’s commitment to wildlife conservation and its ambition to position itself as a premier destination in […]
Exciting news for safari lovers! Kenyan airline Safarilink is launching daily flights from Nairobi Wilson to Entebbe, Uganda, via Kisumu, starting December 15th, 2025. Announced by the Association of Uganda Tour Operators (AUTO), this new route promises to enhance connectivity for East African safaris, including gorilla trekking in Uganda and wildlife tours in Kenya. Interestingly, […]
As the global tourism sector rebounds, Uganda is positioning itself as a premier destination for authentic cultural experiences and East African safaris, with a special focus on immersive community engagements in 2026. The Uganda Tourism Board recently showcased this vision during a 10-day familiarization trip for 12 German travel agents at the Ewaffe Cultural Village, […]
The 4th Uganda – United Arab Emirates (UAE) Business Forum 2025, held from October 27th to 29th at the prestigious Speke Resort Munyonyo, has concluded with a strong emphasis on strengthening trade, investment, and tourism ties between Uganda and the United Arab Emirates. This high-profile event brought together government leaders, investors, private sector players, and […]
As the gateway to Uganda’s vibrant landscapes and bustling cities, Entebbe International Airport continues to solidify its reputation as a key hub for travelers across East Africa. With the latest traffic update for September 2025 released by the Uganda Civil Aviation Authority (UCAA), the airport is proving its mettle, serving a diverse range of visitors, […]
The 4th Uganda – Kenya Coast Tourism Conference & Exhibition concluded at the scenic Ocean Beach Resort & Spa in Malindi, Kenya, marking another milestone in the East African tourism calendar. Held from October 27th to 28th, 2025, the event drew over 750 delegates from Uganda, Kenya, and other African nations under the theme “Leveraging […]