Uganda is making waves on the global tourism stage with its debut at the prestigious Swiss International Holiday Expo (SIHE) 2025, held from October 31st to November 2nd in Lugano, Switzerland.
The Uganda Tourism Board (UTB), in collaboration with the Ministries of Foreign Affairs, Tourism, Agriculture, and Finance, alongside the Uganda Investment Authority and the Ugandan diaspora in Switzerland, is showcasing the country’s rich tapestry of experiences.
Dubbed the “Pearl of Africa,” Uganda invites travelers to explore its unique attractions, from thrilling gorilla trekking in 2026 to immersive coffee tourism and breathtaking wildlife safaris.
The Uniqueness of Destination Uganda
Uganda stands out with its diverse landscapes, vibrant cultures, and unparalleled biodiversity. The Swiss International Holiday Expo (SIHE) 2025 booth, featuring stunning visuals of Murchison Falls, mountain gorillas, and the elusive shoebill, highlights why this East African gem is a must-visit.
With over 1,500 chimpanzees in Kibale National Park and 10 primate species in Queen Elizabeth National Park, Uganda offers an authentic experience that blends nature, adventure, and heritage.
Travelling from Switzerland to Uganda Flights
Travelers from Switzerland can now fly to Uganda with ease, with flights starting at CHF 388, thanks to partnerships with SWISS and other airlines.
The Swiss International Holiday Expo (SIHE) 2025 event provides a perfect opportunity to plan your journey, with weekly connections and attractive deals available at swiss.com.
Whether for business or leisure, Uganda’s accessibility is boosting its appeal to the affluent Swiss market.
Luxury Places to Stay in Uganda on Uganda Safari
For those seeking luxury, Uganda’s safari lodges and camps offer world-class accommodations. From the log-cabin elegance of Kibale National Park’s crater lake lodges to the mist-covered vistas of Bwindi Forest lodges, where gorillas have been spotted on the grounds, travelers can enjoy tier-1 luxury experiences.
Honeymooners can opt for deluxe suites with private plunge pools, making Uganda a top choice for romantic getaways in 2026.
Attractions and Things to Do in Uganda
Uganda’s attractions are as diverse as its ecosystems. Beyond gorilla trekking, visitors can explore the jagged Rwenzori Mountains, cruise the Kazinga Channel, or marvel at the 400 bird species in Bundibugyo District.
The Entebbe Botanical Gardens, with 309 plant species, and Lake Mburo National Park, home to the largest population of Burchell’s zebras, offer endless adventures for nature lovers.
Popular Uganda Tours in 2026 and Gorilla Trekking Details 2026
Looking ahead to 2026, popular Uganda tours will focus on gorilla trekking in Bwindi Impenetrable National Park, where permits are highly sought after.
Trekking details for 2026 include guided expeditions to see the endangered mountain gorillas, with tours starting at premium rates.
These experiences, combined with wildlife safaris and cultural village visits, promise an unforgettable itinerary.
Popular Authentic Experience in Uganda and Coffee Tourism in Uganda
Immerse yourself in Uganda’s authentic culture with farm experiences that showcase its thriving coffee industry.
The The Swiss International Holiday Expo (SIHE) 2025 event also promotes coffee tourism, building on Uganda’s successful World of Coffee Expo 2025 participation in Geneva.
Visitors can tour coffee plantations, learn traditional roasting techniques, and savor the world-renowned Ugandan Arabica, blending agriculture with adventure.
Uganda Wildlife Safari Details
Uganda’s wildlife safaris are a highlight, with over 600 bird species and classic big game in Queen Elizabeth National Park.
The The Swiss International Holiday Expo 2025 booth emphasizes these experiences, featuring interactive displays of Uganda’s fauna, from elephants to rare primates, ensuring a safari that rivals the best in East Africa.
Uganda Tourism Promotion at the Swiss International Holiday Expo (SIHE) 2025
This debut at The Swiss International Holiday Expo (SIHE) 2025, attracting over 500 exhibitors and 30,000 visitors annually, underscores Uganda’s commitment to tourism promotion.
With European tourists contributing $1.2 billion to Uganda’s 2024 tourism revenue, the expo targets high-spending Swiss travelers, fostering global ties and showcasing Uganda’s treasures.
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