The Ministry of Tourism, Wildlife and Antiquities in Uganda has officially kicked off the Explore Ankole campaign, shining a spotlight on Western Uganda’s rich cultural heritage, stunning landscapes, and sporting spirit.
On 10th March 2026, dignitaries, tourism stakeholders and travel enthusiasts gathered at Fairway Hotel Kampala for the grand launch.
The event buzzed with excitement under the campaign’s iconic “Land of Milk and Honey” branding, complete with promotional Mbarara City Marathon T-shirts featuring the majestic Ankole longhorn motifs.
This new initiative is more than a launch, it is an open invitation to experience the best of Western Uganda through sports, culture and unforgettable tours.
Mbarara City Marathon
The highlight of the Explore Ankole campaign is the Mbarara City Marathon scheduled for 28th March 2026.
Whether you’re a seasoned runner or a leisure explorer, the marathon doubles as a gateway to the region’s hidden gems.
Participant kits are available for just UGX 60,000 and include transport, guided tours and entry to key attractions such as Africa Coffee Park.
With over 2,000 views already generated on social media, registration is filling up fast.
Combine Your Marathon Trip with Park Tours from Kampala or Entebbe
Travellers arriving at Entebbe International Airport or starting from Kampala can seamlessly add park tours from Kampala or Entebbe to their itinerary.
Western Uganda’s national parks, coffee plantations and cultural villages are just a comfortable drive away, making the Explore Ankole campaign the perfect reason to book a multi-day adventure.
Responsible Tourism Company Ltd specialises in these hassle-free park tours from Kampala or Entebbe, ensuring every journey supports local communities and protects Uganda’s natural beauty.
Why Explore Ankole Should Be on Your 2026 Bucket List
From the long-horned cattle that inspired the campaign logo to rolling hills, traditional dances and world-class coffee experiences, Western Uganda offers something for every traveller.
The Explore Ankole campaign makes it easier, and more affordable, than ever to discover this “Land of Milk and Honey.”
Ready to experience it yourself?
Book your park tours from Kampala or Entebbe today with Responsible Tourism Company and join the Explore Ankole movement.
Whether you’re running the Mbarara City Marathon or simply soaking in the culture, our expert guides will create a responsible, memorable journey tailored just for you.
Limited kits remain, secure yours now and be part of Uganda’s biggest tourism story of 2026!
Contact Responsible Tourism Company Ltd
Call/WhatsApp: +256 704 023 485
Visit www.responsibletourismcompany.com
Email: info@responsibletourismcompany.com
Book Cars + Hotels in Uganda
Get Uganda Car Rental & Uganda Hotel Deals in Uganda When You Book Them Together! Find deals from $50 per by comparing on Responsible Tourism Company. Visit our website. Responsible Tourism Company Rental Cars https://responsibletourismcompany.com/transportation-services/
Book tours with Responsible Tourism Company for an unforgettable experience from wildlife safari tours, adventure tours among others on our Uganda Tour Packages.