On the 9th of May, 2025, the Association of Uganda Tour Operators (AUTO) welcomed Masheda Palms Resort as its newest corporate member, marking a significant step in promoting Uganda as a premier tourist destination.
The announcement, shared via Association of Uganda Tour Operators’s official X account, underscores a growing partnership aimed at enhancing the East Africa country’s tourism sector, which contributed 7.7% to Uganda’s GDP in 2023, according to the World Travel & Tourism Council.
Nestled just a 45-minute drive from Kampala, Masheda Palms Resort offers a serene escape surrounded by lush greenery. Masheda Palms Resort, known for blending luxury with nature, provides unique activities like target shooting, alongside facilities such as Masheda The Haven, Pergolas, Culture Hut, and a Honeymoon Room. This combination of tranquility and adventure positions the resort as an ideal retreat for both families and couples seeking to explore Uganda’s natural beauty.
The Association of Uganda Tour Operators (AUTO), established in 1995, represents Uganda’s leading tour operators and has been instrumental in promoting the country’s tourism industry. The organization’s VisitUganda campaign aligns with national efforts to increase international visitor numbers, which have been on the rise thanks to initiatives like the Uganda Tourism Board’s Tulambule Uganda drive.
The country’s leading tour operator association’s partnership with Masheda Palms Resort is part of its broader mission to showcase diverse tourism offerings in Uganda, from luxury resorts to wildlife adventures like gorilla trekking and chimpanzee tracking, which remain major draws for tourists.
“We’re thrilled to have Masheda Palms as a corporate member,” the association stated in their post. “Here’s to a partnership rooted in excellence. This collaboration comes at a pivotal time for Uganda’s tourism industry.
The government of Uganda, in partnership with the private sector, has been focusing on improving accommodation facilities and hospitality services, as highlighted in a recent report from the National Development Policy and Performance Portal.
However, challenges such as poor infrastructure, particularly impassable roads during the rainy season and inconsistent service delivery in some areas of the country continue to hinder growth, according to a 2022 analysis by Uganda Budget Safaris Company.
Despite these hurdles, Uganda’s tourism sector is showing resilience. The Uganda National Development Plan II emphasizes diversifying tourism products and promoting climate-resilient offerings to ensure sustainability.
Masheda Palms Resort in Buyala, near Kampala, with its focus on nature-based luxury, aligns with this vision, offering a model for sustainable tourism that could inspire further investment in the industry.
For local tour operators, Masheda Palms presents a unique opportunity to expand our portfolios with tailored experiences.
For those visitors seeking a memorable getaway, Masheda Palms Resort is the perfect destination to unwind and reconnect with nature. Whether you’re planning a relaxing staycation, a romantic honeymoon, an adventurous farm stay, or a team-building retreat, this resort has it all
With a banquet hall like Roasty Rock that can host up to 40 people, the resort an ideal venue for corporate events or intimate celebrations.
As the Association of Uganda Tour Operators (AUTO) celebrates its 30th anniversary this year, the addition of Masheda Palms as a corporate member signals a promising future for Uganda’s tourism landscape. With partnerships like these, Uganda is poised to solidify its reputation as a must-visit destination, blending natural wonders with world-class hospitality.
For more information, visit Masheda Palms Resort website today at www.mashedapalms.com or follow @ug_tour and @MashedaPalms on X.
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