Uganda is proudly in Madrid for FITUR 2026 at IFEMA Feria de Madrid (21st to 25th January 2026)! Showcasing primate trekking, wildlife adventures, and eco-tourism to boost partnerships in key markets
Uganda’s tourism sector continues to gain global momentum, with the Uganda Tourism Board (UTB) actively participating in major international events like FITUR 2026 in Madrid. This showcase highlights Uganda safari adventures, gorilla safaris, Uganda safari packages, and unique experiences such as coffee tours in the country’s lush regions. Uganda Shines at FITUR 2026: A Gateway […]
Photograph of the Ugandan team posing with the “Best in Show – Africa” award for its immersive and experiential showcase at the Travel & Adventure Show
The Uganda Tourism Board (UTB) and Team Destination Uganda have secured a major international accolade: “Best in Show – Africa” at the prestigious Travel & Adventure Show held January 24th – 25th, 2026 at the Jacob K. Javits Convention Center in New York. This North America’s largest consumer travel event attracted over 150,000 travel enthusiasts, […]
Malawi Airlines recently launched the Entebbe-Lilongwe Direct Flights
Malawi Airlines recently launched direct flights between Entebbe City in Uganda and Lilongwe City in Malawi, marking an exciting development for travelers in East and Southern Africa. The new route, which began operations on December 15th, 2025, offers convenient, non-stop connectivity between these two vibrant capitals. A New Chapter in Regional Air Travel Malawi Airlines, […]
The Uganda Tourism Board is excited to bring the magic of Uganda directly to passionate American travelers at the renowned Travel & Adventure Show series in 2026
The Uganda Tourism Board is excited to bring the magic of Uganda, famously known as the “Pearl of Africa”, directly to passionate American travelers at the renowned Travel & Adventure Show series in 2026. This premier travel expo series unites top global destinations, expert advisors, and thousands of adventure-seeking visitors, offering the ideal platform to […]
The Uganda Wildlife Authority successfully relocated southern white rhinos from Ziwa Rhino Sanctuary to Ajai Wildlife Reserve
In a landmark moment for Uganda wildlife conservation, southern white rhinos are once again roaming the vast floodplains of Ajai Wildlife Reserve in the West Nile region. On January 5th to 7th, 2026, the Uganda Wildlife Authority (UWA) successfully translocated the first four magnificent southern white rhinos from Ziwa Rhino Sanctuary to Ajai Wildlife Reserve, […]
Photograph taken at the Uganda Equator during the 7-day familiarization trip for 30 Kenyan coastal stakeholders
East Africa is emerging as a premier travel destination, with Uganda and Kenya leading the charge through innovative collaborations. Familiarization (fam) trips, joint marketing initiatives, and complementary attractions are driving a tourism surge, creating seamless multi-destination experiences for global travelers. From gorilla trekking in Uganda’s lush rainforests to Kenya’s pristine beaches and iconic savannas, this […]
Group photograph of Uganda's representatives at the World Tourism Market 2025 in London
Uganda, the Pearl of Africa, captivated global travel professionals at the World Travel Market (WTM) London 2025, held from November 4th – 6th at ExCeL London. Under the “Explore Uganda” brand, the Uganda Tourism Board (UTB) led a dynamic pavilion at Stand S13-210, blending vibrant cultural performances, immersive virtual reality experiences, and highlights of the […]