The Uganda Tourism Board (UTB) welcomed Juliana Kagwa, the organization’s new Chief Executive Officer , in a significant leadership transition that has sparked optimism across the country’s tourism sector. Juliana Kagwa, a seasoned marketing and management expert, officially assumed the role on May 21, 2025, succeeding Lilly Ajarova, who has now transitioned to the role […]
The Ministry of Tourism-Uganda recently announced Juliana Kagwa as the new Chief Executive Officer of the Uganda Tourism Board (UTB), marking a significant leadership transition for a sector that contributes 7.7% to the East Africa nation’s GDP. Juliana Kagwa’s appointment as the new Chief Executive Officer of the Uganda Tourism Board (UTB), replacing Lilly Ajarova, […]
The Uganda Tourism Board short for UTB (the national body responsible for promoting Uganda as a top tourism destination) officially launched its National Marketing Strategy for the tourism sector on the 15th May, 2025, setting an ambitious goal to elevate Uganda’s position on the global tourism map. The Uganda Marketing Strategy launch event, held on […]
The Pearl of Africa Tourism Expo (POATE) 2023 brings together tourism and travel trade partners from Uganda, East Africa and all over the world to meet new clients, network, and discuss tourism business deals. This week, Uganda Tourism Board has officially launched the seventh Edition of the Pearl of Africa Tourism Expo (POATE) 2023, branded […]
World Tourism Day, celebrated each year on 27 September, is the global observance day fostering awareness of tourism’s social, cultural, political and economic value and the contribution that the sector can make towards reaching the Sustainable Development Goals (SDGs). The COVID-19 pandemic has had a massive social and economic impact. Both developed and developing economies […]
Global Tourism Film Festival (GTFF) is a groundbreaking Film Festival presenting films which have the power to raise awareness about the vital role destinations play in the success of cinema and television. Global Tourism Film Festival, a world-first nomadic Tourism Film Festival is produced to be held in support of tourism destinations and local economies […]
Uganda Tourism Board (short for UTB), the state-run destination marketing organization with the responsibility to market Uganda and promote Uganda as the preferred tourism destination for domestic, regional and international visitors, are be conducting a national grading and classification of accommodation facilities in Uganda. According to Uganda Tourism Board, the regional workshop on grading and […]