The Uganda Tourism Board (UTB) and Team Destination Uganda have secured a major international accolade: “Best in Show – Africa” at the prestigious Travel & Adventure Show held January 24th – 25th, 2026 at the Jacob K. Javits Convention Center in New York. This North America’s largest consumer travel event attracted over 150,000 travel enthusiasts, […]
The Uganda Tourism Board is excited to bring the magic of Uganda, famously known as the “Pearl of Africa”, directly to passionate American travelers at the renowned Travel & Adventure Show series in 2026. This premier travel expo series unites top global destinations, expert advisors, and thousands of adventure-seeking visitors, offering the ideal platform to […]
When most people think of tourism in Uganda, images of gorilla trekking in Bwindi or safaris in Queen Elizabeth National Park immediately come to mind. Yet, Uganda offers much more than breathtaking wildlife. Across the country, a vibrant arts and cultural scene is growing, one that tells stories of identity, creativity, and resilience. From traditional […]
Uganda is making waves on the global tourism stage with its debut at the prestigious Swiss International Holiday Expo (SIHE) 2025, held from October 31st to November 2nd in Lugano, Switzerland. The Uganda Tourism Board (UTB), in collaboration with the Ministries of Foreign Affairs, Tourism, Agriculture, and Finance, alongside the Uganda Investment Authority and the […]
Uganda, the Pearl of Africa, captivated global travel professionals at the World Travel Market (WTM) London 2025, held from November 4th – 6th at ExCeL London. Under the “Explore Uganda” brand, the Uganda Tourism Board (UTB) led a dynamic pavilion at Stand S13-210, blending vibrant cultural performances, immersive virtual reality experiences, and highlights of the […]
East Africa is stepping into the spotlight with an exciting tourism collaboration between Uganda and Kenya! On November 3rd, 2025, a 7-day familiarization trip (fam trip) for 30 Kenyan coastal stakeholders was launched by Uganda’s Consul General in Mombasa, H.E. Paul Mukumbya, following the 4th Uganda -Kenya Coastal Tourism Conference in Malindi. This initiative, paired […]
In a significant step for Uganda tourism, the Uganda Tourism Board recently hosted a delegation of German travel trade partners at the renowned Ziwa Rhino Sanctuary. Led by H.E. Stephen Mubiru, Uganda’s Ambassador to Germany, the visit underscores the country’s commitment to wildlife conservation and its ambition to position itself as a premier destination in […]
Exciting news for safari lovers! Kenyan airline Safarilink is launching daily flights from Nairobi Wilson to Entebbe, Uganda, via Kisumu, starting December 15th, 2025. Announced by the Association of Uganda Tour Operators (AUTO), this new route promises to enhance connectivity for East African safaris, including gorilla trekking in Uganda and wildlife tours in Kenya. Interestingly, […]
As the global tourism sector rebounds, Uganda is positioning itself as a premier destination for authentic cultural experiences and East African safaris, with a special focus on immersive community engagements in 2026. The Uganda Tourism Board recently showcased this vision during a 10-day familiarization trip for 12 German travel agents at the Ewaffe Cultural Village, […]
The 4th Uganda – United Arab Emirates (UAE) Business Forum 2025, held from October 27th to 29th at the prestigious Speke Resort Munyonyo, has concluded with a strong emphasis on strengthening trade, investment, and tourism ties between Uganda and the United Arab Emirates. This high-profile event brought together government leaders, investors, private sector players, and […]