The CEO of Uganda Tourism Board Lilly Ajarova engaging with various attendees and stakeholders at the Pearl of Africa Tourism Expo (POATE) 2024 in Munyonyo Kampala

Uganda Host International Tourism Expo

The Eighth edition of the Pearl of Africa Tourism Expo (POATE 2024) took place in Kampala from May 23rd to 25th, drawing in more than 5,000 tourist travel trade participants and 70 buyers.

The recently opened Speke Resort Convention Centre, Munyonyo, near Lake Victoria, (the second largest fresh water lake located in East Africa),  was the venue of this year’s Pearl of Africa Tourism Expo in Uganda.

The Africa Tourism Expo 2024 managed to draw in participants from Uganda, as well as from various countries in East Africa.

Additionally, the tourism expo also garnered a significant number of trade visitors from Europe, the United States, and other parts of Africa.

Under the hashtag #POATE2024, the expo attracted over 240 exhibitors and 70 hosted buyers among other tourism stakeholders flocking the event for seminars, meetings and the exhibition.

Day2 of the Expo had seminar sessions from different speakers handling select topics. The topics tackled include among others; Responsible Tourism – how Information Technology (IT) is contributing to tourism development, how to invest using the most innovative ways and also getting the best value from these sector investments.

POATE drew in experts and people of skill and knowledge who have been sharing areas of improvement and what we as Government and the private sector can do to market #DestinationUganda better.

Mr. Cuthbert Ncube, the Chairman of the African Tourism Board (ATB), took part in the POATE 2024 event. During his participation, he emphasized the crucial importance of collaboration between public and private institutions in order to foster the growth of the tourism industry and enhance Africa’s image as a tourist destination.

“We are engaging with ministers and numerous stakeholders, including the private sector, to share our new marketing practices and then speak with one unified voice,” Ncube said during a special media interview in Kampala.

Mr. Ncube emphasized the importance of Africa acknowledging its intrinsic value and tourism potential in order to thrive in the global market and compete effectively.

The Speke Resort Convention Centre, Speke Resort, the Commonwealth Resort properties are ideally located along the shores of Lake Victoria and offers a private beach, gardens, marina for guests to enjoy.

The family-friendly resort hotel in Kampala being close to Lake Victoria,  take advantage of recreation opportunities such as water activities, including swimming, fishing, boating, and kayaking.

The waters are ideal for swimming however you have to be cautious the water may contain a parasite called Schistosomes which causes”Bilharzia”.

ABOUT THE UGANDA SAFARI IN EAST AFRICA
Gorilla Trekking! To be up close and personal with such an amazing creature is a memory making experience that will last forever. Uganda is a somewhat hidden gem.

Most people think of Kenya or Tanzania for safari in East Africa, and they think Rwanda for gorilla trekking. Those are great destinations as well, but Uganda has the ability to deliver both experiences with fewer travelers.

Visitors are able to incorporate chimpanzee and gorilla trekking along with games drives to spot everything from elephants and gazelles to tree climbing lions and leopards.

Local Agents

Responsible Tourism Co. is a eco-tour operator specializing in responsible, sustainable & local travel in Uganda, Kenya, Rwanda and Tanzania for group and individualized private tours. Start planning your Uganda safari journey now with us. Click the link here to speak with one of our safari experts.

error

Are you intereted in our services?Please share