In a groundbreaking moment for Uganda’s tourism sector, Amos Wekesa, CEO of Great Lakes Safaris and lead organizer of the Tusker Lite Rwenzori Marathon, is set to speak at a fireside chat hosted by the Massachusetts institute of technology (MIT) Sloan Africa Business Club on May 3, 2025.
The event, titled “Leveraging Innovation & Technology for Transformative Tourism,” will take place at Massachusetts institute of technology (MIT) Innovation Headquarters in Cambridge, Massachusetts, at 10:00 AM. This collaboration, born out of partnerships with the Boston Marathon, the Ugandan embassy in the United States, and other stakeholders, highlights how sports tourism can elevate Uganda’s global presence.
The Rwenzori Marathon, set against the stunning backdrop of the Rwenzori Mountains in Kasese, Uganda, has gained international recognition, previously being named among the world’s top 30 half marathons by Outdoors Wire.
Wekesa’s talk will focus on tech synergies in global marathons, digital innovation in endurance sports, and sustainable tourism development—key trends shaping the future of travel. Mr. Wekesa’s recent high-profile engagements, including speaking at the Africa Tourism Investment Conference in Cape Town and featuring in a BBC piece, underscore his growing influence in the industry.
This event also marks a significant moment for the Ugandan diaspora in the Boston area, one of the largest in the United States of America, offering a chance to engage with Uganda’s tourism narrative. Other speakers, including Ron Kawamara and potentially Joshua Cheptegei, will join Wekesa to discuss the marathon’s impact on local communities and its role in promoting sustainable development in the region.
The global tourism industry is increasingly embracing technology, as seen in events like the Tourism Innovation Summit in Seville, which focuses on cutting-edge solutions to transform travel. Uganda’s participation in such discussions positions it as a leader in innovative, sustainable tourism in East Africa.
Join the Conversation: Are you in the Boston area? Attend the Massachusetts institute of technology (MIT) Sloan Africa Business Club fireside chat on May 3, 2025, to hear Amos Wekesa and other speakers discuss the future of tourism. Secure your ticket now at Massachusetts institute of technology (MIT) Sloan Africa Business Club’s event page and be part of this transformative dialogue.
Plan Your Next Adventure: Experience the magic of the Rwenzori Marathon firsthand! Registration for the next event in Kasese, Uganda, is open. Cross the equator while running through breathtaking landscapes—visit rwenzoriMarathon.com to sign up and explore travel packages with Responsible Tourism Company.
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