On 2nd October 2026, the shores of Masese Fish Landing Site in Jinja City came alive with purposeful energy as the Jinja City Lake Victoria Youth Ambassadors hosted the Save Lake Victoria 2nd Activations.
Running from 8am to 5pm under the powerful theme “Every Shore A Legacy • Every Youth A Steward”, the event brought together young leaders, community members, and partners committed to protecting Africa’s largest freshwater lake, the very foundation of Uganda’s fishing livelihoods, biodiversity, and growing tourism economy.
Lake Victoria is far more than a scenic backdrop for boat cruises, birdwatching, and the legendary Source of the Nile experiences that draw travellers to Jinja City.
The freshwater lake sustains millions of people across Uganda, Kenya, and Tanzania. Pollution, plastic waste, overfishing, and habitat degradation threaten both the ecosystem and the responsible tourism experiences that travellers seek.
Events like this activation directly support the long-term health of the lake that underpins sustainable hospitality and adventure travel in the region.
Event Organisers and Key Partners of the Save Lake Victoria Marathon
The activations were spearheaded by the Jinja Lake Victoria Youth Ambassadors, part of the broader Lake Victoria Youth Ambassadors Programme (LVYAP).
This regional youth movement brings together young people from Uganda, Kenya, Tanzania, and Burundi as stewards of the lake and its basin.
Key organisers and partners include:
- Sustainable Fisheries Initiative Uganda (SFI): the driving Non-Governmental Organisation behind the campaign. Sustainable Fisheries Initiative Uganda (SFI) promotes sustainable fishing practices, raises awareness about plastic waste, and works on nature conservation, health, and sanitation in fishing communities across Uganda’s major lakes.
- Lake Victoria Fisheries Organisation (LVFO): the intergovernmental body supporting sustainable fisheries management across the Lake Victoria basin. Lake Victoria Fisheries Organisation (LVFO) has partnered with Sustainable Fisheries Initiative Uganda (SFI) in launching and mentoring the Youth Ambassadors Programme.
- Local leaders and ambassadors, including Ann Priscilla (Lake Victoria Youth Ambassador), Kigundu Amiri (Mayor of Kiyindi Town Council, paralegal, and Youth Ambassador), Eunice Mubezi, and Kakoba Paul, who publicly committed to the cause with the message “I Will Be There.”
These partners combine community-level action with regional policy influence, focusing on tree planting in catchments, waste management sensitisation, dialogues with fisherfolk, and youth empowerment.
Why This Matters for Hospitality, Travel, and Tourism
A clean, productive Lake Victoria is essential for responsible tourism. Healthy fish stocks support local food systems that feed visitors.
Clean beaches and waters enhance the quality of boat trips, sport fishing, and lakeside lodges. Community stewardship reduces plastic pollution that otherwise mars the visitor experience and harms wildlife.
By placing youth at the centre, the Save Lake Victoria campaign builds the next generation of environmental stewards who will safeguard the destinations travellers love.
The activations at Masese Fish Landing Site form part of a wider “100 Days of Saving Lake Victoria” and lead into the highly anticipated Save Lake Victoria Marathon on 7th November 2026 at the Source of the Nile / Across the Nile area in Jinja City.
The marathon invites runners and supporters to turn physical effort into tangible conservation impact.
Looking Ahead
Travellers who choose Uganda can actively support these efforts by selecting operators committed to responsible practices, reducing single-use plastics, supporting community-based tourism, and participating in or sponsoring conservation events like the upcoming marathon.
At Responsible Tourism Company, we believe that every journey should leave a positive footprint. Supporting youth-led initiatives like the Lake Victoria Youth Ambassadors Programme ensures that future visitors will still experience the magic of a thriving Lake Victoria.
Frequently Asked Questions (FAQs)
What was the Save Lake Victoria 2nd Activations event?
It was a full-day community and youth engagement event held on 2nd October 2026 at Masese Fish Landing Site in Jinja City, focused on conservation, waste management, and building a culture of stewardship under the theme “Every Shore A Legacy • Every Youth A Steward.”
Who organised the Save Lake Victoria event?
The Jinja Lake Victoria Youth Ambassadors, under the Lake Victoria Youth Ambassadors Programme, in close partnership with Sustainable Fisheries Initiative Uganda (SFI) and the Lake Victoria Fisheries Organisation (LVFO).
Why is Lake Victoria important for tourism in Uganda?
Lake Victoria supports fishing livelihoods, provides scenic and adventure tourism opportunities, especially around Jinja City and the Source of the Nile, and underpins the broader blue economy that responsible tourism depends on.
When is the Save Lake Victoria Marathon?
The marathon takes place on 7th November 2026 in Jinja City. Registration is open for those who want to run or support the conservation cause.
How can travellers support Lake Victoria conservation?
Choose responsible tour operators, minimise plastic use, support community initiatives, plant trees or join clean-ups when possible, and consider participating in or sponsoring events like the Save Lake Victoria Marathon.
Ready to experience Uganda’s beauty while supporting the communities and ecosystems that make it special?
Plan your responsible journey with Responsible Tourism Company today. Whether you’re interested in Jinja City adventures, lakeside stays, cultural experiences, or combining travel with conservation impact, our team designs itineraries that prioritise sustainability and community benefit.
Contact us to book your next Uganda trip or learn how your visit can contribute to a healthier Lake Victoria. Together, let’s ensure every shore becomes a lasting legacy.
Visit www.responsibletourismcompany.com or reach out to start planning.