In a strategic move to boost regional tourism, Uganda’s Ministry of Foreign Affairs has welcomed a group of travel agents and tourism buyers from South Africa, Namibia, Botswana, and Zimbabwe on a high-profile familiarization (fam) trip.

Hosted by the Uganda High Commission in Pretoria, the visit aims to showcase Uganda’s world-class attractions and build stronger Business to Business (B2B) connections ahead of the highly anticipated Pearl of Africa Tourism Expo 2026.
The delegation is currently exploring Uganda’s rich tapestry of wildlife, cultural heritage, and renowned hospitality.
From misty mountain gorilla habitats to vast savannahs teeming with big game, participants are experiencing firsthand why Uganda is celebrated as the “Pearl of Africa.”
Highlighting Uganda’s Top Attractions for Southern African Travelers
The fam trip features curated site visits to key tourism products, including national parks, cultural sites, and premium lodges.

Travel partners are gaining insights into seamless travel experiences, with special emphasis on convenient park tours from Kampala and Entebbe.
Popular itineraries include:
- Bwindi Impenetrable National Park and Mgahinga Gorilla National Park for gorilla trekking
- Queen Elizabeth National Park and Murchison Falls National Park for classic savannah safaris
- Lake Mburo National Park and Kidepo Valley National Park for unique biodiversity experiences
- Cultural encounters in Kampala and Entebbe, combined with easy airport transfers
These tours from Kampala and Entebbe make Uganda an accessible and rewarding destination for Southern African travelers seeking shorter flight times and authentic African adventures.
Building Intra-African Tourism Partnerships
The initiative underscores Uganda’s commitment to growing intra-African tourism.
Through targeted Business to Business (B2B) meetings and on-ground experiences, the fam trip equips Southern African travel professionals with the knowledge and content needed to confidently market Uganda to their clients.

The Pearl of Africa Tourism Expo 2026 is expected to attract hundreds of international buyers, media, and tourism stakeholders, further positioning Uganda as a premier destination on the global stage.
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