Southern African travel agents and buyers proudly pose with 'Explore Uganda' branding upon arrival in Uganda for the pre-Pearl of Africa Tourism Expo 2026 familiarization trip

Uganda Welcomes Southern African Travel Agents for Pearl of Africa Tourism Expo 2026 Fam Trip

In a strategic move to boost regional tourism, Uganda’s Ministry of Foreign Affairs has welcomed a group of travel agents and tourism buyers from South Africa, Namibia, Botswana, and Zimbabwe on a high-profile familiarization (fam) trip.

Southern African travel agents and buyers proudly pose with 'Explore Uganda' branding upon arrival in Uganda for the pre-Pearl of Africa Tourism Expo 2026 familiarization trip
Southern African travel agents and buyers proudly pose with ‘Explore Uganda’ branding upon arrival in Uganda for the pre-Pearl of Africa Tourism Expo 2026 familiarization trip. Photo Credit; Ministry of Foreign Affairs – Uganda

Hosted by the Uganda High Commission in Pretoria, the visit aims to showcase Uganda’s world-class attractions and build stronger Business to Business (B2B) connections ahead of the highly anticipated Pearl of Africa Tourism Expo 2026.

The delegation is currently exploring Uganda’s rich tapestry of wildlife, cultural heritage, and renowned hospitality.

From misty mountain gorilla habitats to vast savannahs teeming with big game, participants are experiencing firsthand why Uganda is celebrated as the “Pearl of Africa.”

Highlighting Uganda’s Top Attractions for Southern African Travelers

The fam trip features curated site visits to key tourism products, including national parks, cultural sites, and premium lodges.

Travel professionals from South Africa, Namibia, Botswana, and Zimbabwe during their familiarization trip in Uganda
Travel professionals from South Africa, Namibia, Botswana, and Zimbabwe during their familiarization trip in Uganda. Photo Credit; Ministry of Foreign Affairs – Uganda

Travel partners are gaining insights into seamless travel experiences, with special emphasis on convenient park tours from Kampala and Entebbe.

Popular itineraries include:

These tours from Kampala and Entebbe make Uganda an accessible and rewarding destination for Southern African travelers seeking shorter flight times and authentic African adventures.

Building Intra-African Tourism Partnerships

The initiative underscores Uganda’s commitment to growing intra-African tourism.

Through targeted Business to Business (B2B) meetings and on-ground experiences, the fam trip equips Southern African travel professionals with the knowledge and content needed to confidently market Uganda to their clients.

Photograph of a baby taken during a gorilla trekking tour in Bwindi Impenetrable National Park in Southwestern Uganda
Photograph of a baby taken during a gorilla trekking tour in Bwindi Impenetrable National Park in Southwestern Uganda. Photo Credit; Uganda Tourism Board

The Pearl of Africa Tourism Expo 2026 is expected to attract hundreds of international buyers, media, and tourism stakeholders, further positioning Uganda as a premier destination on the global stage.

Ready to Explore the Pearl of Africa?

Whether you’re a travel agent looking for new destinations or a traveler dreaming of gorilla encounters and epic safaris, now is the perfect time to plan your Uganda adventure.

Book your unforgettable Uganda safari with Responsible Tourism Company Ltd, experts in ethical, community-focused travel experiences.

From customized park tours departing from Kampala or Entebbe to fully tailored Southern Africa-Uganda itineraries, our team ensures responsible travel that benefits local communities and conserves Uganda’s natural heritage.

Contact us at Responsible Tourism Company Ltd today for expert advice, competitive rates, and seamless bookings. Discover why Uganda continues to shine as the Pearl of Africa.

Photograph taken during a safari game drive in Queen Elizabeth National Park in Western Uganda
Photograph taken during a safari game drive in Queen Elizabeth National Park in Western Uganda. Photo Credit; Volcanoes Safaris

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