
In an era when travellers increasingly seek meaningful connections over checklist experiences, East Africa is poised to redefine the tourism narrative. The East African region’s greatest treasures have never been confined solely to its landscapes, wildlife or crater lakes. They live in its people, traditions, languages, music, stories and communal practices. From 29th to 31st […]

On Thursday, 30th July 2026, organisers proudly unveiled the 3rd edition of the Gulu City Marathon at the Sheraton Kampala Hotel. The media launch marked the official countdown to an unforgettable celebration of resilience, community spirit and athletic excellence set for Saturday, 5th December 2026 in Gulu City, northern Uganda. Under the inspiring theme “Running […]

Kampala recently hosted a landmark celebration of Uganda’s musical soul. On 31st July 2026, the gardens of the Sheraton Kampala Hotel came alive with the inaugural Ataakulaba Akunyooma Heritage Music Concert, an event dedicated to the timeless Kadongo Kamu tradition. Kadongo Kamu, literally meaning “one little guitar,” is Uganda’s oldest mainstream music genre. Rooted in […]

Nestled in the lush western region of Uganda, Fort Portal has long been celebrated as the country’s tourism capital. With the snow-capped Rwenzori Mountains on the horizon, crater lakes scattered across the landscape, tea plantations rolling into the distance and the rich heritage of the Tooro Kingdom, the city offers an almost cinematic backdrop for […]

Car enthusiasts and travellers alike have something exciting to look forward to this July. The 5th Edition of the Auto Show Kampala is set to roar into the city from 17th to 19th July 2026 at the iconic Kololo Ceremonial Grounds. Organised as Uganda’s largest automotive marketplace, showcase exhibition, and stuntfest, the event promises a […]

Uganda’s annual celebration of diversity and resilience returns with the 11th edition of the Karamoja Cultural Event, scheduled for 6th to 12th September 2026 in Moroto in the Karamoja sub-region in Northeastern Uganda. Organised under the theme “Unity in Culture, Strength in Peace, Prosperity through Tourism and Natural Resources,” the festival promises an unforgettable immersion […]

Organizers of the Tusker Lite Rwenzori Marathon have announced major international media partnerships that promise to shine a global spotlight on Uganda’s tourism in 2026. The August 22nd event, a World Athletics Label Road Race, will cross the Equator against the dramatic backdrop of the Rwenzori Mountains, offering runners and spectators one of Africa’s most […]

Travel enthusiasts and fitness lovers, mark your calendars! On June 20th, 2026, Bushenyi District in Western Uganda will host the highly anticipated Olympic Day Tooke Run, a vibrant celebration of movement, health, and community under the inspiring theme: Move, Learn and Discover for Nutrition-Care. The Olympic Day Tooke Run is organized through a joint partnership […]

In a strategic push to boost high-value tourism from Down Under, a delegation of Australian tourism professionals, travel marketers, and media personalities has wrapped up an immersive 10-day familiarization tour across Uganda. Organised by the Uganda High Commission in Canberra in partnership with the Ministry of Tourism, Wildlife and Antiquities, Uganda Tourism Board, and Uganda […]

In a strategic move to boost regional tourism, Uganda’s Ministry of Foreign Affairs has welcomed a group of travel agents and tourism buyers from South Africa, Namibia, Botswana, and Zimbabwe on a high-profile familiarization (fam) trip. Hosted by the Uganda High Commission in Pretoria, the visit aims to showcase Uganda’s world-class attractions and build stronger […]
