Uganda’s tourism board and stakeholders made a strong impression at the recent Two Oceans Marathon in Cape Town, South Africa, as part of an aggressive push to grow sports tourism.
The highlight of the activation was the promotion of the Rwenzori Marathon, the only marathon in the world that crosses the Equator.
The Uganda stand at the Two Oceans Marathon expo featured eye-catching branding, detailed maps of Uganda’s top destinations, and information on the easy-to-use Uganda e-visa system.
Attendees received promotional materials highlighting the unique experience of running across the Equator while soaking in the breathtaking scenery of the Rwenzori Mountains, also known as the “Mountains of the Moon.”
International Runners Taking Notice
The campaign is already attracting global attention. Runners from across Africa, Malaysia, Brazil, and Poland were among those engaging with the Uganda team.
Many expressed interest in combining the Rwenzori Marathon with unforgettable wildlife adventures.
Participants joined a vibrant shakeout run at Camps Bay with iconic Table Mountain in the background, creating perfect photo opportunities that blended South African beauty with Ugandan promotion.
Combine Marathon Running with Uganda’s Premier Attractions
The Rwenzori Marathon offers more than just a race, it serves as a gateway to Uganda’s world-renowned national parks. Visitors can easily extend their trip with:
- Gorilla Trekking in Bwindi Impenetrable National Park
- Chimpanzee Habituation Experiences in Kibale National Park
- Wildlife Safaris in Queen Elizabeth National Park, home to lions, elephants, hippos, and tree-climbing lions
These iconic experiences make Uganda a dream destination for active travelers seeking both adventure and nature.
Park tours from Kampala or Entebbe are straightforward to arrange, with reliable road transfers and flexible itineraries that fit perfectly around marathon dates.
Strong Diplomatic and Industry Collaboration
The successful activation resulted from close collaboration between Ugandan diplomats, tourism ambassadors, and private sector partners.
This integrated approach is expected to convert high interest from international runners into actual bookings for both the marathon and extended safari tours.
Ready to experience the Rwenzori Marathon and Uganda’s wonders?
Contact us at Responsible Tourism Company Ltd today for expertly curated park tours from Kampala or Entebbe.
Whether you’re a passionate runner or a wildlife enthusiast, their team will design a responsible, unforgettable journey that supports local communities and conserves Uganda’s natural heritage.
Book your Uganda adventure now, limited spots available for the next Rwenzori Marathon!
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