Uganda is making its mark on the global tourism stage. In early October 2026, the Uganda Tourism Board (UTB) sent a delegation to the World Travel & Tourism Council (WTTC) Global Summit in Valletta, Malta, marking an important milestone as the country’s first participation since joining the World Travel & Tourism Council (WTTC) as a […]
Uganda is actively positioning itself as a premier regional destination. The Uganda Tourism Board (UTB), in partnership with the Embassy of Uganda in Kinshasa and Ugandan businesses, recently participated in the 12th edition of ExpoBéton RDC (République Démocratique du Congo) in Kinshasa from 7th to 10th October 2026. Held under the theme “Kinshasa, Locomotive of […]
Uganda Welcomes Roc Nation Delegation for AFCON 2027: Boosting Sports Tourism in the Pearl of Africa
The Uganda Tourism Board (UTB) has rolled out the red carpet for a high-level delegation from Roc Nation Sports International, marking a significant step in preparations for the 2027 Africa Cup of Nations (AFCON), which Uganda will co-host alongside Kenya and Tanzania. The delegation, led by Michael R. Yormark, President of Roc Nation Sports International […]
Uganda is set to host a major international event for beekeepers and honey enthusiasts. The Apimondia Symposium 2026 will take place from 25th to 28th August 2026, offering participants the rare opportunity to learn essential beekeeping lessons live from global and local experts. This hands-on symposium promises practical training sessions, demonstrations, and knowledge-sharing on modern […]
Uganda’s most photographed landmark just got tastier. Jikoni Equator restaurant has officially opened its doors at the Uganda Equator crossing point in Kayabwe, offering travellers a delicious taste of authentic Ugandan hospitality right where the Northern and Southern hemispheres meet. Located along the busy Kampala-Masaka highway, the new Jikoni Equator restaurant near the Uganda Equator […]
Uganda’s diplomatic mission in Copenhagen has taken a creative and highly visible approach to destination marketing with the launch of its “Explore Uganda” campaign. Colourful advertisements now grace public buses across key routes in the Danish capital, inviting Nordic travellers to discover the country’s world-class attractions. The Explore Uganda campaign highlights Uganda’s most iconic experiences: […]
The Pearl of Africa is making a strong impression at Africa’s Travel Indaba 2026, the continent’s premier travel and tourism trade show currently taking place in Durban, South Africa. Uganda’s delegation is actively engaging key trade partners, forging new collaborations, and elevating the country’s profile in the lucrative South African market. Held at the Inkosi […]
The Uganda Wildlife Authority (UWA) is actively promoting Uganda’s world-renowned wildlife and tourism offerings at the prestigious Africa’s Travel Indaba 2026, taking place at the Inkosi Albert Luthuli International Convention Centre in Durban from May 11th-15th, 2026. Led by Uganda Wildlife Authority Board Member Jane Bagonza, the Ugandan delegation is engaging key tourism stakeholders, tour […]
Uganda has proudly debuted as the sole African nation participating in the prestigious Turkmen Travel Expo 2026, marking a significant milestone in the country’s tourism diplomacy and global outreach. Led by Ambassador Twaha Matata, the Ugandan delegation showcased the best of the Pearl of Africa through a dedicated pavilion at the expo in Ashgabat. Key […]
Uganda continues to strengthen its position as one of Africa’s most compelling travel destinations. In April 2026, Uganda welcomed a high-level delegation of Canadian tour operators, travel designers, and media professionals for an exclusive familiarisation trip. This strategic visit highlights Uganda’s growing appeal to high-value travellers from North America. A Strategic Journey Beyond the Ordinary […]