In a bustling display of African innovation and connectivity, the Uganda Tourism Board made a significant impact at the 20th edition of Meetings Africa, held from February 23rd to 25th, 2026, in Johannesburg. As a premier platform for Meetings, Incentives, Conferences, and Exhibitions (MICE) across the continent, this event brought together over 300 exhibitors and […]
In a vibrant showcase of innovation and conservation, Dr. Gladys Zikusoka, founder of Conservation Through Public Health, recently represented Uganda at the CoffeeFest Madrid 2026 (February 14th-16th). At the “I Drink Ugandan” stall, supported by the British High Commission and International Trade Centre, she highlighted Gorilla Conservation Coffee alongside her family and fellow Ugandan producers. […]
The Uganda Tourism Board is excited to bring the magic of Uganda, famously known as the “Pearl of Africa”, directly to passionate American travelers at the renowned Travel & Adventure Show series in 2026. This premier travel expo series unites top global destinations, expert advisors, and thousands of adventure-seeking visitors, offering the ideal platform to […]
When most people think of tourism in Uganda, images of gorilla trekking in Bwindi or safaris in Queen Elizabeth National Park immediately come to mind. Yet, Uganda offers much more than breathtaking wildlife. Across the country, a vibrant arts and cultural scene is growing, one that tells stories of identity, creativity, and resilience. From traditional […]
East Africa is emerging as a premier travel destination, with Uganda and Kenya leading the charge through innovative collaborations. Familiarization (fam) trips, joint marketing initiatives, and complementary attractions are driving a tourism surge, creating seamless multi-destination experiences for global travelers. From gorilla trekking in Uganda’s lush rainforests to Kenya’s pristine beaches and iconic savannas, this […]
Uganda, the Pearl of Africa, captivated global travel professionals at the World Travel Market (WTM) London 2025, held from November 4th – 6th at ExCeL London. Under the “Explore Uganda” brand, the Uganda Tourism Board (UTB) led a dynamic pavilion at Stand S13-210, blending vibrant cultural performances, immersive virtual reality experiences, and highlights of the […]
East Africa is stepping into the spotlight with an exciting tourism collaboration between Uganda and Kenya! On November 3rd, 2025, a 7-day familiarization trip (fam trip) for 30 Kenyan coastal stakeholders was launched by Uganda’s Consul General in Mombasa, H.E. Paul Mukumbya, following the 4th Uganda -Kenya Coastal Tourism Conference in Malindi. This initiative, paired […]
In a significant step for Uganda tourism, the Uganda Tourism Board recently hosted a delegation of German travel trade partners at the renowned Ziwa Rhino Sanctuary. Led by H.E. Stephen Mubiru, Uganda’s Ambassador to Germany, the visit underscores the country’s commitment to wildlife conservation and its ambition to position itself as a premier destination in […]
As the global tourism sector rebounds, Uganda is positioning itself as a premier destination for authentic cultural experiences and East African safaris, with a special focus on immersive community engagements in 2026. The Uganda Tourism Board recently showcased this vision during a 10-day familiarization trip for 12 German travel agents at the Ewaffe Cultural Village, […]
The 4th Uganda – United Arab Emirates (UAE) Business Forum 2025, held from October 27th to 29th at the prestigious Speke Resort Munyonyo, has concluded with a strong emphasis on strengthening trade, investment, and tourism ties between Uganda and the United Arab Emirates. This high-profile event brought together government leaders, investors, private sector players, and […]