In a vibrant display of cultural diplomacy, the Ugandan Embassy in Turkey, in collaboration with the Uganda Tourism Board (UTB) and the world-renowned Ndere Troupe, hosted a successful tourism and investment roadshow in Mersin on June 14th, 2025.
The event, which drew significant attention from Turkish tour operators and the Mersin Chamber of Commerce, highlighted Uganda’s rich cultural heritage and untapped investment potential, marking a pivotal moment in strengthening bilateral ties.
The roadshow featured captivating performances by the Ndere Troupe, showcasing over 20 traditional Ugandan dances, which have been credited with boosting cultural tourism interest by 15% according to a 2023 Journal of Sustainable Tourism study.
Attendees also participated in business-to-business (B2B) meetings, exploring opportunities in Uganda’s burgeoning tourism sector, which contributed 7.2% to the country’s GDP in 2023, up from 5.8% in 2019, per World Bank data. This aligns with Uganda’s strategic push to diversify its economy beyond agriculture, leveraging its cultural and natural assets.
The event included a striking blend of cultural performances and professional engagements, with images circulating on social media showing the Ndere Troupe’s energetic displays alongside serious discussions with Turkish investors. Upcoming roadshows are scheduled for Konya, Bursa, and Istanbul, signaling a broader campaign to attract global attention.
Travel to Uganda has never been more accessible, thanks to Turkish Airlines, which operates multiple daily direct flights to Entebbe International Airport. Known for its superior flight experience, including delicious in-flight catering and personalized services, Turkish Airlines is the preferred choice for travelers eager to explore Uganda’s safari destinations, Nile River rafting, and lush forests.
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