Uganda is making its mark on the global tourism stage. In early October 2026, the Uganda Tourism Board (UTB) sent a delegation to the World Travel & Tourism Council (WTTC) Global Summit in Valletta, Malta, marking an important milestone as the country’s first participation since joining the World Travel & Tourism Council (WTTC) as a Destination Partner earlier this year.
Led by Chief Executive Officer Ms. Juliana Kagwa, the team joined more than 1,000 delegates, including over 200 leading travel and tourism CEOs, ministers, and industry leaders.
Uganda Tourism Board (UTB) proudly shared Uganda’s perspective during key discussions. Ms. Juliana Kagwa highlighted the country’s strategy for sustainable tourism growth in a plenary session on “Destination Stewardship: The Right Kind of Growth.”
The Ugandan delegation networked with global brands and decision-makers during the tourism event, generating strong interest in Uganda’s unique offerings, wildlife, culture, adventure, nature, and community experiences.
“This week, I had the honour of representing the Pearl of Africa at the World Travel & Tourism Council Global Summit in Valletta, Malta; our first since Uganda joined World Travel & Tourism Council (WTTC) earlier this year,” Ms. Juliana Kagwa shared. “The interest in what Uganda has to offer was encouraging. Several conversations are already pointing to opportunities for collaboration.”
World Travel & Tourism Council (WTTC) Global Summit leaders recognized Uganda’s progress in destination marketing.
The presence of Uganda at the summit reinforces Uganda Tourism Board’s commitment to positioning Uganda competitively while prioritizing responsible, sustainable development that benefits local communities and protects natural heritage.
For travelers and industry partners, this international engagement signals growing confidence in Uganda as a premier African destination.
From mountain gorilla trekking in Bwindi Impenetrable National Park and Mgahinga Gorilla National Park to wildlife safaris in Queen Elizabeth and Murchison Falls National Parks, cultural immersion, and adventure activities, Uganda continues to offer authentic experiences that align with the principles of responsible tourism.
At Responsible Tourism Company, we celebrate these strides. Our custom safari packages emphasize sustainability, local employment, community support, and conservation, exactly the kind of growth Uganda Tourism Board is advocating on the world stage.
When you travel with us, a portion of every booking supports reforestation and community initiatives, ensuring your journey contributes positively to the places and people you visit.
Uganda’s participation at the World Travel & Tourism Council (WTTC) Global Summit is more than a networking opportunity, it is a clear statement of intent.
The Pearl of Africa is ready to welcome the world with responsible, high-quality tourism experiences that protect its extraordinary biodiversity and empower its communities.
About Uganda
Uganda, famously known as the Pearl of Africa, is one of East Africa’s most captivating tourism destinations, offering a remarkable blend of wildlife, breathtaking landscapes, rich cultural heritage, and authentic African experiences.
From gorilla trekking in Bwindi Impenetrable National Park and chimpanzee tracking in Kibale National Park to wildlife safaris in Queen Elizabeth and Murchison Falls National Parks, Uganda provides unforgettable adventures for nature lovers and wildlife enthusiasts.
Visitors can also explore the source of the River Nile in Jinja City, relax along the shores of Lake Victoria and Lake Bunyonyi, discover vibrant local cultures, and experience the warmth and hospitality of Ugandan communities.
With its diverse attractions, growing eco-tourism initiatives, and opportunities for responsible travel, Uganda is an ideal destination for adventure, cultural exploration, and sustainable tourism.
Frequently Asked Questions – FAQs
What is the WTTC Global Summit?
The World Travel & Tourism Council Global Summit is the leading annual gathering of travel and tourism CEOs, government ministers, and industry leaders. The 2026 edition in Valletta, Malta (7th to 9th October), focused on shaping a resilient, sustainable, and competitive future for the sector under the theme “FUTU[RE]SET.”
Why is Uganda’s participation important?
This was Uganda’s first World Travel & Tourism Council (WTTC) Global Summit after joining as a Destination Partner in 2026. The event allowed Uganda Tourism Board (UTB) to share sustainable tourism strategies, build international partnerships, and raise the profile of Uganda’s unique wildlife, cultural, and adventure offerings.
Who led the Uganda Tourism Board delegation?
The delegation was led by Ms. Juliana Kagwa, Chief Executive Officer of the Uganda Tourism Board (UTB).
How does this relate to responsible tourism in Uganda?
Discussions on sustainability, destination stewardship, and the “right kind of growth” align with responsible tourism principles, protecting the environment, supporting local communities, and creating long-term benefits. Operators like Responsible Tourism Company put these principles into practice on every safari.
What experiences can visitors enjoy in Uganda?
Popular responsible travel experiences include gorilla and chimpanzee trekking, wildlife safaris, cultural village visits, nature walks, and adventure activities, all designed to minimize impact and maximize positive local benefits.
Ready to experience the Pearl of Africa responsibly?
Plan your next Uganda safari or gorilla trekking adventure with Responsible Tourism Company. Contact us today for personalized and sustainable itineraries that support conservation and local communities.
Call/WhatsApp: +256 704 023 485
Visit www.responsibletourismcompany.com
Email: info@responsibletourismcompany.com
Book now and travel with purpose, because the best journeys leave places better than we found them.