In a significant step for Uganda tourism, the Uganda Tourism Board recently hosted a delegation of German travel trade partners at the renowned Ziwa Rhino Sanctuary. Led by H.E. Stephen Mubiru, Uganda’s Ambassador to Germany, the visit underscores the country’s commitment to wildlife conservation and its ambition to position itself as a premier destination in […]
As the global tourism sector rebounds, Uganda is positioning itself as a premier destination for authentic cultural experiences and East African safaris, with a special focus on immersive community engagements in 2026. The Uganda Tourism Board recently showcased this vision during a 10-day familiarization trip for 12 German travel agents at the Ewaffe Cultural Village, […]
Today marks a significant milestone for Uganda’s tourism and aviation sectors as the Uganda Tourism Board (UTB) and Uganda Airlines held a strategic meeting to strengthen their collaboration. Led by Uganda Tourism Board (UTB) CEO Ms. Juliana Kagwa and Uganda Airlines C.E.O Ms. Jennifer Bamuturaki, the discussions focused on aligning efforts to promote Destination Uganda […]
Uganda Tourism Board (UTB), in collaboration with key stakeholders, proudly announced the launch of the Rwenzori Tourism Destination Management Plan (TDMP) at a high-profile event held in the Rwenzori region. The initiative, unveiled on Friday, August 22nd, 2025 in Kampala, Uganda marks a significant milestone in positioning the Rwenzori Mountains near Kasese as a competitive, […]
Uganda’s tourism sector is experiencing a robust recovery, with 2024 recording 1.37 million tourist arrivals and USD 1.28 billion in revenue, a 26% increase from the previous year, according to the Ministry of Tourism, Wildlife, and Antiquities (MTWA). The “Explore Uganda – The Pearl of Africa” campaign, coupled with infrastructure investments and a focus on […]
In a significant move to elevate Uganda’s tourism sector, the Uganda Tourism Board (UTB) Chief Executive Officer, Ms. Juliana Kagwa, recently held a strategic meeting in Kampala with the Board of the Uganda Tourism Association (UTA) to reinforce partnerships and enhance synergy across the industry. The discussions, which took place in a collaborative atmosphere marked […]
The Uganda Tourism Board (UTB) recently wrapped up a transformative retreat in Eastern Uganda spotlighting the region’s tourism potential with a focus on Sipi Falls. Held in Kapchorwa, the retreat brought together the Uganda Tourism Board (UTB) Board of Directors and Management to foster internal collaboration, engage local stakeholders, and position Eastern Uganda as a […]
The Uganda Tourism Board (UTB), Uganda state-run destination marketing agency has reaffirmed its commitment to boosting Jinja tourism and the country’s tourism sector with a recent visit to the Uganda Hotel and Tourism Training Institute (UHTTI) in Jinja. The Jinja visit, conducted on July 29, 2025 by team from Uganda Tourism Board, aimed to evaluate […]
Nestled along the banks of the Nile River, Jinja City in Uganda, has long been celebrated as the “Adventure Capital of East Africa.” From the adrenaline-pumping thrills of white-water rafting and bungee jumping to the serene beauty of sunset cruises and the vibrant Nyege Nyege Festival, Jinja is a gem in Uganda’s tourism crown. Beyond […]
The Uganda Tourism Board (UTB) is celebrating the successful conclusion of a 9-day tour featuring a group of Turkish influencers, who explored the country’s stunning landscapes, wildlife, and rich cultural and heritage attractions sites tour. The safari journey, which wrapped up with a high-profile business-to-business (B2B) engagement on July 15th, 2025, highlighted key experiences like […]