Uganda’s tourism sector is experiencing a robust recovery, with 2024 recording 1.37 million tourist arrivals and USD 1.28 billion in revenue, a 26% increase from the previous year, according to the Ministry of Tourism, Wildlife, and Antiquities (MTWA). The “Explore Uganda – The Pearl of Africa” campaign, coupled with infrastructure investments and a focus on […]
In a significant move to elevate Uganda’s tourism sector, the Uganda Tourism Board (UTB) Chief Executive Officer, Ms. Juliana Kagwa, recently held a strategic meeting in Kampala with the Board of the Uganda Tourism Association (UTA) to reinforce partnerships and enhance synergy across the industry. The discussions, which took place in a collaborative atmosphere marked […]
The Uganda Tourism Board (UTB) recently wrapped up a transformative retreat in Eastern Uganda spotlighting the region’s tourism potential with a focus on Sipi Falls. Held in Kapchorwa, the retreat brought together the Uganda Tourism Board (UTB) Board of Directors and Management to foster internal collaboration, engage local stakeholders, and position Eastern Uganda as a […]
The Uganda Tourism Board (UTB), Uganda state-run destination marketing agency has reaffirmed its commitment to boosting Jinja tourism and the country’s tourism sector with a recent visit to the Uganda Hotel and Tourism Training Institute (UHTTI) in Jinja. The Jinja visit, conducted on July 29, 2025 by team from Uganda Tourism Board, aimed to evaluate […]
Nestled along the banks of the Nile River, Jinja City in Uganda, has long been celebrated as the “Adventure Capital of East Africa.” From the adrenaline-pumping thrills of white-water rafting and bungee jumping to the serene beauty of sunset cruises and the vibrant Nyege Nyege Festival, Jinja is a gem in Uganda’s tourism crown. Beyond […]
The Uganda Tourism Board (UTB) is celebrating the successful conclusion of a 9-day tour featuring a group of Turkish influencers, who explored the country’s stunning landscapes, wildlife, and rich cultural and heritage attractions sites tour. The safari journey, which wrapped up with a high-profile business-to-business (B2B) engagement on July 15th, 2025, highlighted key experiences like […]
The Uganda Tourism Board (UTB) is celebrating a landmark moment in the country’s cultural and tourism sectors following a visit from American Grammy-winning artist Matt B, who has donated all four of his 67th Annual Grammy Awards to the Uganda Museum. The gesture, announced on July 24th, 2025, marks the first time an international artist […]
Kampala, Uganda, is buzzing with excitement as it plays host to the 2025 Rugby Africa Cup, a thrilling showcase of the continent’s top rugby talent. From July 8th to 19th, the Mandela National Stadium in Namboole transforms into the heart of African rugby, welcoming eight powerhouse nations which are; Uganda, Zimbabwe, Algeria, Namibia, Kenya, Senegal, […]
Entebbe, the charming gateway to Uganda, continues to captivate travelers with its blend of natural beauty, cultural richness, and strategic location near Entebbe International Airport. As the tourism sector thrives, new opportunities for exploration and adventure await. Whether you’re planning a quick getaway or an extended safari, here’s your comprehensive guide to making the most […]
In a vibrant showcase of Uganda’s rich cultural tapestry, the Uganda Tourism Board (UTB), led by Chief Executive Officer (CEO), Juliana Kagwa, embarked on an insightful visit to key cultural landmarks of the Buganda Kingdom on Saturday, July 05th, 2025. This timely exploration offers a glimpse into the kingdom’s historical and spiritual significance, promising to […]