On a bright Sunday morning, 16th August 2026, hundreds of runners filled the roads around Coco Beach in Entebbe City for the second Presidential CEO Run.
Organised by the Presidential CEO Forum, the 5km charity race brought together residents, business leaders, and government officials under the theme “Saving a Life, Changing a Future.”
The event focused on a clear and meaningful goal: raising funds to improve facilities at Entebbe Children’s Welfare Primary School.
The school cares for approximately 200 children from less privileged backgrounds living with disabilities such as autism, Down syndrome, epilepsy, hearing impairments, and physical challenges.
Proceeds support the construction of much-needed storage, classroom, and accommodation space so these children can learn and grow in a better environment.
State Minister for Sports Peter Ogwang joined as a key participant and chief runner. On behalf of the Ministry of Education and Sports he contributed Shs 10 million and flagged off the race.
Local leaders, including Entebbe Mayor Fabrice Rulinda, also showed strong support. Participants paid for race kits, while corporate sponsors and individual donations added further resources.
The run is now positioned to become an annual fixture that blends sport, corporate social responsibility, and community care.
From a responsible tourism perspective, the Presidential CEO Run stands out. Entebbe City serves as Uganda’s main international gateway and a popular base for travellers heading to the source of the Nile, lake shores, and nearby wildlife experiences.
Events like this demonstrate how the hospitality and tourism sector can actively contribute to local social development.
When visitors stay in Entebbe City hotels, dine at beachside restaurants, or join community activities, they become part of a wider ecosystem that can support inclusive education and better facilities for vulnerable children.
Responsible tourism is not only about protecting nature or reducing plastic. It also means supporting initiatives that strengthen the communities who host travellers.
The Presidential CEO Run shows a practical model: CEOs (Chief Executive officers) and corporates mobilise resources, government adds weight, residents participate, and the benefits reach children who need better learning environments.
Hotels and tourism businesses in Entebbe City that provided meals or other support further illustrated how the sector can align commercial activity with social impact.
As Uganda continues to grow its tourism profile, community-centred events like the Presidential CEO Run offer visitors authentic stories and meaningful ways to engage beyond standard sightseeing.
Travellers interested in sustainable and responsible experiences can look for opportunities that connect them with local causes, school visits (where appropriate and arranged), or simply choose tour operators who prioritise community benefit.
The second edition of the run has already shown strong potential. With ministry backing and plans to expand the initiative, future editions could attract even more participants and raise greater support for special-needs education in Entebbe and beyond.
About Entebbe City
Entebbe City is one of Uganda’s most attractive tourism destinations, beautifully situated on the northern shores of Lake Victoria.
Known for its peaceful atmosphere, lush botanical gardens, diverse birdlife, and scenic lakeside views, Entebbe City offers visitors a refreshing introduction to Uganda’s natural beauty and cultural heritage.
Popular tourist attractions include the Entebbe Botanical Gardens, Uganda Wildlife Conservation Education Centre (UWEC), Mabamba Swamp for shoebill birdwatching, and Ngamba Island Chimpanzee Sanctuary.
The city also serves as the main international gateway to Uganda through Entebbe International Airport, making it an ideal starting or ending point for wildlife safaris, cultural tours, island excursions, and responsible tourism experiences across the country.
You can also check out our Entebbe City Tour Packages;
- Mabamba Bay, Mpanga Forest and Equator Day Tour from Kampala, Uganda
- Shoebill Birdwatching Tour in Mabamba Swamp, Uganda
- 5 Days Uganda Shoebill Birdwatching Safari
- Entebbe City and Botanical Gardens Tour
- 1 Day Ngamba Island Chimpanzee Tour
- Sunset Boat Cruise on Lake Victoria
- Entebbe City Tour Bike Adventure
- Entebbe Bike and City Tour
Frequently Asked Questions (FAQs)
What is the Presidential CEO Run?
The Presidential CEO Run is a 5km charity race organised by the Presidential CEO Forum. The 2026 edition took place at Coco Beach, Entebbe, on 16th August under the theme “Saving a Life, Changing a Future.”
Who benefits from the funds raised?
Entebbe Children’s Welfare Primary School, which supports around 200 children with various disabilities from less privileged backgrounds. Funds help build storage, classrooms, and accommodation facilities.
How does this event relate to responsible tourism?
The event demonstrates how tourism gateways such as Entebbe City can link hospitality, corporate social responsibility, and community development. Supporting local social initiatives is a core part of responsible and sustainable travel.
Can visitors participate in future runs?
The organisers and government partners have indicated the run is intended to become an annual event. Check official announcements closer to the next edition for registration details.
How can travellers support similar causes while visiting Uganda?
Choose responsible tourism operators, stay in community-minded accommodations, and look for experiences that contribute to local education, conservation, or social projects.
Plan your next Uganda journey with purpose.
At Responsible Tourism Company we design authentic Entebbe City and Uganda experiences that respect communities and support local impact.
Whether you want a lakeside stay near Coco Beach, a responsible itinerary that includes cultural and social insights, or simply expert advice on sustainable travel in Uganda, we are ready to help.
Contact us at Responsible Tourism Company today to craft a meaningful trip that benefits both you and the places you visit.
Call/WhatsApp: +256 704 023 485